MB-260 Microsoft Customer Insights - Data Specialty

Dynamics 365 Customer Insights - Data specialists implement solutions that provide insight into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention. In this course, students will learn about the Dynamics 365 Customer Insights - Data solution, including how to unify customer data with prebuilt connectors, predict customer intent with rich segmentation, and maintain control of customer data. This course begins with importing and transforming your customer data and culminates with extending your customer data platform solution into the Power Platform and Dynamics 365 applications.
MB-260 Microsoft Customer Insights - Data Specialty

Doelgroep

Candidates should be familiar with Dynamics 365 Customer Insights - Data and have firsthand experience with one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have working knowledge of practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Inhoud training

Get started with Dynamics 365 Customer Insights - Data

Learn about the Microsoft Dynamics 365 Customer Insights - Data.

This module explains how to:

  • Explore Customer Data Platform and learn why it matters to organizations.
  • Get started working with Dynamics 365 Customer Insights - Data, including accessing the application and navigating to the different capabilities.
  • Learn about the Customer Insights - Data capability and how to get started working with it.

Ingest data into Customer Insights - Data

Learn how to ingest data into Customer Insights - Data.

This module explains how to:

  • Ingest data using Power Query.
  • Connect to an Azure Data Lake.
  • Connect to a Microsoft Dataverse.
  • Work with data sets.
  • Learn about data refreshes.
  • Export data.

Create a unified customer profile in Dynamics 365 Customer Insights - Data

Learn about creating a unified customer profile in Customer Insights - Data.

In this module, you will:

  • Learn how to create a Customer Insights - Data instance.
  • Learn how to ingest data.
  • Learn about data unification.

Work with Dynamics 365 Customer Insights - Data

Learn about working with Customer Insights - Data.

This module explains how to:

  • Configure searching and filtering indexes.
  • Define relationships and activities.
  • Work with measures.
  • Use Customer Insights - Data.

Enrich data and predictions with Customer Insights - Data

Enrich your data with other data sources and use AI to make predictions based on historical data.

In this module, you'll:

  • Discover the enrichment and prediction options that are available in Customer Insights - Data.
  • Configure brand and interest functions.
  • Enrich data with partner services.
  • Set up and configure a customer churn prediction model.
  • Add custom machine-learning models.

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